CREATE PACKAGING DESIGN FOR MODERN BRANDS
PACKAGING DESIGN
Packaging is the first point of contact between a customer and a brand, and one of the decisive factors in product choice. Consumers have only 3–7 seconds to make a decision, and packaging design determines whether the product stands out among competitors. However, it’s not just about visual appeal. The right approach to packaging design takes into account brand strategy, target audience insights, category positioning, and current trends. Such design works comprehensively: it protects the product, conveys brand values, creates emotional connection and trust, strengthens recognition, and directly influences sales.
Good packaging must have
- FUNCTIONALITY: product protection, ease of use and storage
- VISUAL APPEAL: standing out from the competition
- INFORMATIVENESS: clear presentation of information
- BRAND CONSISTENCY: reflecting the brand's values and aesthetics
- CONSUMER FOCUS: adaptation to the target audience
PACKAGING DESIGN
Packaging is the first point of contact between a customer and a brand, and one of the decisive factors in product choice. Consumers have only 3–7 seconds to make a decision, and packaging design determines whether the product stands out among competitors. However, it’s not just about visual appeal. The right approach to packaging design takes into account brand strategy, target audience insights, category positioning, and current trends. Such design works comprehensively: it protects the product, conveys brand values, creates emotional connection and trust, strengthens recognition, and directly influences sales
Good packaging must have
- FUNCTIONALITY: product protection, ease of use and storage
- VISUAL APPEAL: standing out from the competition
- INFORMATIVENESS: clear presentation of information
- BRAND CONSISTENCY: reflecting the brand's values and aesthetics
- CONSUMER FOCUS: adaptation to the target audience
PACKAGING TYPES
By Material
• Rigid packaging: metal, glass, thick plastic (beverages, cosmetics)
• Semi-rigid packaging: cardboard, medium-density plastic (clothing, ready meals)
• Flexible packaging: films, paper, foil (snacks, bulk products)
By product categories
• Food products: requirements for barrier properties and food safety
• Electronics: protection against impacts and electrostatic discharge
• Cosmetics: portability and aesthetic appeal
• Industrial goods: durability and ease of handling
• Textiles: protection without excessive weight
KEY FACTORS IN PACKAGING DESIGN
Branding Factors
• Visual identity: color schemes, logos, typography
• Differentiation: unique solutions and innovative technologies
• Emotional appeal: design that evokes specific feelings
• Consumer engagement: interactive elements and social activity
Functional Factors
• Ease of use: simplicity of handling and ergonomics
• Material choice: balance between protection, cost, and sustainability
• Protection and safety: maintaining product integrity
• Adaptation to trends: integration of new technologies and requirements
HOW TO CHOOSE THE RIGHT PACKAGING?
The right packaging is the result of a strategic approach that combines product requirements, brand positioning, and market insights. It ensures protection, cost efficiency, and strong brand recognition.
CONSIDER THE MAIN FACTORS
01
Product characteristics
Fragility, perishability, weight
Sensitivity to moisture, temperature, and light
02
Logistics and Storage
Stackability, efficient use of space
Reduction of transportation costs
03
Regulatory Requirements
Compliance with food safety standards
Requirements for recycling and disposal
04
Cost and Marketing
Balance between expenses and aesthetic appeal
Enhancing brand visibility
