How much does packaging design and brand identity cost?
WHAT DOES A DESIGNER DO?
A designer’s work goes far beyond creating attractive visuals. It’s a strategic process that includes researching the market and competitors, analyzing customer needs, defining brand positioning, and developing creative concepts. A professional designer combines aesthetics with functionality — ensuring that design not only looks appealing but also communicates brand values, meets technical requirements, and helps products succeed in the market.
THE DESIGN PROCESS INCLUDES
1. DISCOVERY AND RESEARCH
Understanding the brand, goals, audience, and market. Analyzing competitors, trends, and positioning
2. CONCEPT DEVELOPMENT
Exploring creative directions and building ideas
3. DESIGN EXECUTION
Creation of all necessary materials of the required quality
4. REFINEMENT
Finalizing the design, taking into account feedback, with careful elaboration of details and elements.
5. DELIVERY
Packaging all files and creating brand guidelines
6. SUPPORT
Ongoing help with implementation if needed
DESIGN PRICES
Design pricing is calculated individually based on your needs, complexity, and turnaround time. You can find basic pricing information here.
Packaging and label design
BASIC MINIMALISM
Single-box design. Based on the existing brand identity
3 design concepts Visualization
starting from € 250
STANDART BOX
Medium size. Custom graphics or illustrations.
Big text work & infographics
3 design concepts Visualization
starting from € 500
FLOW-PACK & LABLE
Compact size
Medium complexity design
3 design concepts Visualization
starting from € 350
ADVANCED BOX
Complex design. Custom illustration or photography. Big text work. Infographics. Drawings and diagrams. 3 design concepts Visualization
starting from € 800
Band identity
Starter Identity
Basic Package
Perfect for small businesses and startups that need a quick, market-ready brand.
Includes:
• Logo (1 main version + adaptations)
• Basic color palette
• Font selection (up to 2)
• 3 visualization images (social media or print materials)
• Mini brand guide (PDF, 2–3 pages)
Brand Identity Core
Standard Package
Ideal for businesses that want a complete and recognizable brand identity.
Includes:
• Logo (main + variations: monochrome, icon version, etc.)
• Extended color palette
• Font system (primary + secondary)
• Pattern or graphic element
• Iconography (up to 5 icons/symbols)
• 5 image visualizations.
Social media, print materials, promotional materials, banners (optional)
• Basic brand guidelines (logo usage, colors, typography)
Comprehensive Brand System
Premium Package
Designed for brands aiming to scale and build a strong, cohesive system.
Includes:
• Full logo system (all variations + adaptations for different media)
• Extended color palette and typography system
• Patterns, graphic elements, custom icons
• Social media visual kit (10 post/story templates)
• Branded collateral mockups (business cards, packaging, merchandise, etc.)
• Tone of voice development (visual and verbal guidelines)
• Full brand book (structured guide, 20+ pages)